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January 4, 2016
By: TOM BRANNA
Editor
L’Oréal Canada has opened the beauty giant’s first worldwide Content Factory, a production studio located within the Canadian head office in Montreal that is open to all employees who want to create original content for their brands, such as video makeup tutorials or how-tos, product reviews, testimonials, or product shots, instantly providing custom material for digital platforms. The objective of the Content Factory is to create content with distribution in mind and to distribute content with...
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